This new technology is the ultimate tool for engaging your potential clients, as well as your current customers. Your audience can click directly on your video and based on what they choose, the interaction will take them to another video that speaks specifically to their choice. For instance, if you are promoting a gym membership, you would appeal to men differently than you would to women. Now, you can communicate to each targeted group by giving them a choice as to which video segment they watch. What a great way to give them control over their experience with your business. So many applications for small business owners. It’s all about reaching your future customers through getting them to interact with your video. 88% of marketers say interactive content differentiates them from their competitors. (Business2Community) Just imagine the possibilities!